Mapping the Favelas
In 2016, the Rio Olympics were upon us all. As everyone turned their focus to the world’s most well-known athletes, a small team of us turned our focus to an aspect of Rio that many don’t know about: the unmapped world of the favelas.
With the help of Google’s Maps, Arts & Culture, and Brand Studio teams, human rights group Afroreggae mapped the favelas using mopeds, scooters, and bikes. While the Maps team brought that area data to life, A&C converted the footage into a 360º Cardboard experience, and we helped get the word out with a microsite and an editorial feature in the NYT Sunday Magazine
Role: Writer, 360º Cardboard experience (Intro), Supporting copy NYT Sunday Magazine
In 2016, the Rio Olympics were upon us all. As everyone turned their focus to the world’s most well-known athletes, a small team of us turned our focus to an aspect of Rio that many don’t know about: the unmapped world of the favelas.
With the help of Google’s Maps, Arts & Culture, and Brand Studio teams, human rights group Afroreggae mapped the favelas using mopeds, scooters, and bikes. While the Maps team brought that area data to life, A&C converted the footage into a 360º Cardboard experience, and we helped get the word out with a microsite and an editorial feature in the NYT Sunday Magazine
Role: Writer, 360º Cardboard experience (Intro), Supporting copy NYT Sunday Magazine
Numbers
– At the time of launch, over 1.4MM people engaged with the site g.co/beyondthemap
– Visitors averaged 2:22 minutes on site, engaging with 4+ experiences per session, getting the full intro video and a good chunk of great 360º content
– Over 1.35MM video views on YouTube
Press
CNN interview (opens in new window)
Bloomberg "Google wants invite you on a walking tour of Rio's slums":
Huffington Post highlights “Ta No Mapa”
Smithsonian magazine, “Mapping Rio’s Favelas“
– At the time of launch, over 1.4MM people engaged with the site g.co/beyondthemap
– Visitors averaged 2:22 minutes on site, engaging with 4+ experiences per session, getting the full intro video and a good chunk of great 360º content
– Over 1.35MM video views on YouTube
Press
CNN interview (opens in new window)
Bloomberg "Google wants invite you on a walking tour of Rio's slums":
Huffington Post highlights “Ta No Mapa”
Smithsonian magazine, “Mapping Rio’s Favelas“