Children's Creativity Museum (fka Zeum)
What began as a very small brand strategy consultation for me turned into an immensely fun project that helped transform this children's "learning museum" (yawn) into a kid's "creativity hackerspace" (yay!)
We renamed the museum to be more descriptive of the facility's mission, and created a set of quirky, fun characters to add a bit of whimsy and delight to the brand. I named and created "backstories" for each of the characters, developed the GTM strategy, tagline, and brand (re)positioning to be more aligned with today's digital learning imperatives.
Visit the Creativity Critters here.
We renamed the museum to be more descriptive of the facility's mission, and created a set of quirky, fun characters to add a bit of whimsy and delight to the brand. I named and created "backstories" for each of the characters, developed the GTM strategy, tagline, and brand (re)positioning to be more aligned with today's digital learning imperatives.
Visit the Creativity Critters here.