Code with Google
Google’s Made with Code program needed a revamp. The program was popular and growing, byt many people associated with a program that was aimed only at girls and young women. From this, we launched a new computer science brand - Code with Google - positioned around and reinforcing our strong commitment to closing equity gaps in computer science education.
Role: copywriting, educator materials author, positioning and messaging
Google’s Made with Code program needed a revamp. The program was popular and growing, byt many people associated with a program that was aimed only at girls and young women. From this, we launched a new computer science brand - Code with Google - positioned around and reinforcing our strong commitment to closing equity gaps in computer science education.
Role: copywriting, educator materials author, positioning and messaging