Eddie Bauer
After getting mixed up with SUV interiors, hotel bedding, and baby nursery furniture, the good folks at Eddie Bauer had a revelation:
"Didn't we used to make awesome outdoor gear? Maybe it's time we got back to our roots. Rain. Wind. Salmon."
So without much more of a brief than that, Britt Peterson and I set about to create a pitch video that showcased the heart and soul of Eddie Bauer by tapping into the spirit of its birthplace, the Pacific Northwest.
We didn't get the job (they had a change of heart – and budget), but as a native Oregonian, I still believe that Eddie Bauer may be one of the reasons that you'll never catch a native Seattleite or Portlandian with an umbrella. I hope they get back there someday.
"Didn't we used to make awesome outdoor gear? Maybe it's time we got back to our roots. Rain. Wind. Salmon."
So without much more of a brief than that, Britt Peterson and I set about to create a pitch video that showcased the heart and soul of Eddie Bauer by tapping into the spirit of its birthplace, the Pacific Northwest.
We didn't get the job (they had a change of heart – and budget), but as a native Oregonian, I still believe that Eddie Bauer may be one of the reasons that you'll never catch a native Seattleite or Portlandian with an umbrella. I hope they get back there someday.