Google April Fool’s
Google’s annual April Fool’s joke from the Brand Studio – Cardboard Plastic. With VR/AR experiences trending, and the dirt-cheap accessibility of our Cardboard units, we thought it would be fun to take it up a notch – and offer people something even more “real.”
Role: copywriter and consult, web and mobile site copy.
Additional details
4M+ views on YouTube
#3 trending video on April 1
(One company thought the concept was so funny/cool that they even built and sold them!)
The site’s still up. You can check it out here.
Press:
"Google Cardboard Plastic Is So Immersive It Will Make Virtual Reality, Uh, Real" – digg
"It's the perfect time to lighten up with Google's latest April Fools' Day product" – The Verge
"As usual, Google put together a hilarious promo video... and a full-featured mini site" – Mashable
"Google’s April Fools Is A Brilliant Lesson In Self-Mockery." – HuffPost
Google’s annual April Fool’s joke from the Brand Studio – Cardboard Plastic. With VR/AR experiences trending, and the dirt-cheap accessibility of our Cardboard units, we thought it would be fun to take it up a notch – and offer people something even more “real.”
Role: copywriter and consult, web and mobile site copy.
Additional details
4M+ views on YouTube
#3 trending video on April 1
(One company thought the concept was so funny/cool that they even built and sold them!)
The site’s still up. You can check it out here.
Press:
"Google Cardboard Plastic Is So Immersive It Will Make Virtual Reality, Uh, Real" – digg
"It's the perfect time to lighten up with Google's latest April Fools' Day product" – The Verge
"As usual, Google put together a hilarious promo video... and a full-featured mini site" – Mashable
"Google’s April Fools Is A Brilliant Lesson In Self-Mockery." – HuffPost