Kia Motors
I named Kia's first entry into the luxury car market. Ever the cautious ones, the South Korean car company approached me with the concern that its domestic name, the K9, lacked gravitas and would be poorly received outside of its home country. The name Quoris was born of the unique harmony created when artisan-level engineering meets cutting-edge technology.
Role: Naming, GTM strategy support
I named Kia's first entry into the luxury car market. Ever the cautious ones, the South Korean car company approached me with the concern that its domestic name, the K9, lacked gravitas and would be poorly received outside of its home country. The name Quoris was born of the unique harmony created when artisan-level engineering meets cutting-edge technology.
Role: Naming, GTM strategy support