



Samsung
Flips. Sliders. Clamshells. Candybars. If you're old enough to have owned one of these types of phones, chances are I named it. In the 6 years that Samsung Telecommunications America was my client, I named hundreds of devices. Beginning with the pre-Galaxy BlackJack and wrapping up with the Galaxy S5 mini, if Samsung made it, I named it.
Fun fact: I once named 36 Samsung Android phones in 50 days. Shortly after, an "Android Name Generator" site was launched, and it got ridiculous. It's gone now, but I guess all exposure is good exposure... ::sigh:: (link courtesy of the Wayback Machine)
One of the more interesting naming projects I did for Samsung was for the "NFC Sticker" – an add-on product that took advantage of the Galaxy line's newly built-in NFC chip. Of the 300+ names presented, TecTiles was far and away the favorite.
Fun fact: the name created so much buzz internally that the form factor (originally a circle) was changed at the last minute to be a square in order to to align with the name better for market launch.
Flips. Sliders. Clamshells. Candybars. If you're old enough to have owned one of these types of phones, chances are I named it. In the 6 years that Samsung Telecommunications America was my client, I named hundreds of devices. Beginning with the pre-Galaxy BlackJack and wrapping up with the Galaxy S5 mini, if Samsung made it, I named it.
Fun fact: I once named 36 Samsung Android phones in 50 days. Shortly after, an "Android Name Generator" site was launched, and it got ridiculous. It's gone now, but I guess all exposure is good exposure... ::sigh:: (link courtesy of the Wayback Machine)
One of the more interesting naming projects I did for Samsung was for the "NFC Sticker" – an add-on product that took advantage of the Galaxy line's newly built-in NFC chip. Of the 300+ names presented, TecTiles was far and away the favorite.
Fun fact: the name created so much buzz internally that the form factor (originally a circle) was changed at the last minute to be a square in order to to align with the name better for market launch.