Verily Life Sciences
Goodbye, Google. Hello Alphabet. Goodbye Google Life Sciences. Hello… ? The company needed a name and identity that captured the company’s story of truth in data for the first company created under Alphabet.
Role: naming, scriptwriting, messaging
The new identity work was entered in Cannes, and ended up being quite the success. Not only in the real world, but in the design world as well. (Which is like the real world, but typeset SO much better.)
Press:
NYT: “Alphabet’s Life Sciences Business Has a New Name: Verily”
WSJ: “Google Life Sciences Rebrands as Verily”
The Verge: “Alphabet introduces Verily”
Sergey Brin had this to say:
“I could not have imagined the potential of the initiative it has grown into -- a life sciences team with the mission to develop new technologies to make healthcare more proactive.”
Awards
Q4 2015 Marketing Gold Award
2016 Official Cannes Entry: Design, Comprehensive Branding Program
Goodbye, Google. Hello Alphabet. Goodbye Google Life Sciences. Hello… ? The company needed a name and identity that captured the company’s story of truth in data for the first company created under Alphabet.
Role: naming, scriptwriting, messaging
The new identity work was entered in Cannes, and ended up being quite the success. Not only in the real world, but in the design world as well. (Which is like the real world, but typeset SO much better.)
Press:
NYT: “Alphabet’s Life Sciences Business Has a New Name: Verily”
WSJ: “Google Life Sciences Rebrands as Verily”
The Verge: “Alphabet introduces Verily”
Sergey Brin had this to say:
“I could not have imagined the potential of the initiative it has grown into -- a life sciences team with the mission to develop new technologies to make healthcare more proactive.”
Awards
Q4 2015 Marketing Gold Award
2016 Official Cannes Entry: Design, Comprehensive Branding Program