Year in Search (Interactive) 2020
With the surprise success of 2018’s “Game of the Year”, users were hungry for more YIS interactive content. But in a year fraught with politics, pandemic, and protests, a “light, entertaining diversion” was out of the question.
Leaning into a journey driven by emotions and distanced contact, we created a thoughtful, emoji-driven journey through the ups and downs of a truly unprecedented year. Our most global campaign to date, with participation in 50+ markets.
2021 Webby Award, Best Individual Editorial Feature - Ind/Brand/Org
Role: Writer, editor, story architecture
With the surprise success of 2018’s “Game of the Year”, users were hungry for more YIS interactive content. But in a year fraught with politics, pandemic, and protests, a “light, entertaining diversion” was out of the question.
Leaning into a journey driven by emotions and distanced contact, we created a thoughtful, emoji-driven journey through the ups and downs of a truly unprecedented year. Our most global campaign to date, with participation in 50+ markets.
2021 Webby Award, Best Individual Editorial Feature - Ind/Brand/Org
Role: Writer, editor, story architecture