https://urbansbice.com urbansbice Sun, 03 Apr 2022 08:45:45 +0000 https://urbansbice.com en https://urbansbice.com/Home Thu, 31 Mar 2022 17:19:27 +0000 urbansbice https://urbansbice.com/Home jason biceai model ux · content design · marketing https://urbansbice.com/all-of-it Mon, 21 Mar 2022 18:46:23 +0000 urbansbice https://urbansbice.com/all-of-it portfolio https://urbansbice.com/about Sun, 20 Mar 2022 21:15:01 +0000 urbansbice https://urbansbice.com/about <img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/e0e31bc223a87460d57b04e4a57402542dca5bd98a8d087591a19eae2a77cf76/00100sPORTRAIT_00100_BURST20180713183120538_COVER-1.jpg" data-mid="137095123" border="0" data-scale="88" data-no-zoom src="https://freight.cargo.site/w/1000/i/e0e31bc223a87460d57b04e4a57402542dca5bd98a8d087591a19eae2a77cf76/00100sPORTRAIT_00100_BURST20180713183120538_COVER-1.jpg" /> Words matter... because people matter. The narratives we tell can directly impact the lives of many – for better or worse. The handle "storyteller" is charming, but the work of a brand marketer carries more responsibility than the title suggests. The work I do helps empower, create platforms, and level the playing field for literally millions. Brand love is great, but helping people access the tools and technology that enable them to achieve their goals is even more important. If your goal is to help make the world a better place, let's talk. https://urbansbice.com/All-In-Google-s-Inclusive-Marketing-toolkit Fri, 06 Aug 2021 18:18:46 +0000 urbansbice https://urbansbice.com/All-In-Google-s-Inclusive-Marketing-toolkit <img width="2123" height="885" width_o="2123" height_o="885" data-src="https://freight.cargo.site/t/original/i/f0fbfc87990358ad1ee777709253ec964391b48de08a4de393938de14f702498/ALL-In3.png" data-mid="137095288" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/f0fbfc87990358ad1ee777709253ec964391b48de08a4de393938de14f702498/ALL-In3.png" /> Google Inclusive Marketing guidelines All In is Google's inclusive marketing toolkit. Written in partnership with key industry bodies 4A’s, ANA, Ad Council and others, this toolkit includes the full breadth of resources Google Marketing has compiled over the past several years to improve representation and belonging in our work. Truly an honor to have been able to collaborate with others on work that will hopefully set new precedents for our field. Winner, Anthem Awards Gold 2022Role: Supporting writer/editor https://urbansbice.com/Be-Internet-Awesome Tue, 31 Aug 2021 22:10:44 +0000 urbansbice https://urbansbice.com/Be-Internet-Awesome <img width="1106" height="786" width_o="1106" height_o="786" data-src="https://freight.cargo.site/t/original/i/20c5a10ace457c3a1d99823982fe3ff8694a94c36743b1e729112a2a0f2db097/BIA-splash-copy2.jpg" data-mid="137095290" border="0" src="https://freight.cargo.site/w/1000/i/20c5a10ace457c3a1d99823982fe3ff8694a94c36743b1e729112a2a0f2db097/BIA-splash-copy2.jpg" /> Be Internet Awesome/Interland What began as a nearly skunkworks project evolved into a powerful tool for teaching internet literacy and online citizenship to kids. As BIA expanded its reach, I wrote Interland game updates, new curriculum content for educators, and refreshed website content and copy. The site allowed for BIA expansion into overseas markets, specifically the pan-LatAm region, earning the program a Congressional Certificate of Recognition for BIA’s Spanish launch. Role: Writer/ editor, BIA program enhancements, Educator teaching tools and guides https://urbansbice.com/Code-with-Google Sun, 03 Apr 2022 08:41:43 +0000 urbansbice https://urbansbice.com/Code-with-Google <img width="3202" height="1792" width_o="3202" height_o="1792" data-src="https://freight.cargo.site/t/original/i/d63cd7dc6c8b42bca6cba4d3304fdfeb5b067c04b2b32f9b51dbabd03bc1a4f6/MWC.png" data-mid="138485239" border="0" src="https://freight.cargo.site/w/1000/i/d63cd7dc6c8b42bca6cba4d3304fdfeb5b067c04b2b32f9b51dbabd03bc1a4f6/MWC.png" /> Code with Google Google’s Made with Code program needed a revamp. The program was popular and growing, byt many people associated with a program that was aimed only at girls and young women. From this, we launched a new computer science brand - Code with Google - positioned around and reinforcing our strong commitment to closing equity gaps in computer science education.&nbsp; Role: copywriting, educator materials author, positioning and messaging https://urbansbice.com/Google-Innovation-Series Sun, 03 Apr 2022 08:42:50 +0000 urbansbice https://urbansbice.com/Google-Innovation-Series <img width="854" height="578" width_o="854" height_o="578" data-src="https://freight.cargo.site/t/original/i/f7867b391691c08b635e9dc73dac5aec4757b729a8d63174790f2c9c65c87fa6/sagar.png" data-mid="138561151" border="0" src="https://freight.cargo.site/w/854/i/f7867b391691c08b635e9dc73dac5aec4757b729a8d63174790f2c9c65c87fa6/sagar.png" /> <img width="1304" height="421" width_o="1304" height_o="421" data-src="https://freight.cargo.site/t/original/i/f4a915578e2d49511a0493d4e69b78455e5ba936e6ab0da9f3146b217969d8db/Yossi.png" data-mid="138561161" border="0" src="https://freight.cargo.site/w/1000/i/f4a915578e2d49511a0493d4e69b78455e5ba936e6ab0da9f3146b217969d8db/Yossi.png" /> <img width="631" height="433" width_o="631" height_o="433" data-src="https://freight.cargo.site/t/original/i/bde420e3450f60b0c7dbaaa312a70a0118d5cc831d6287796e016f306fe97210/LT-in-action.png" data-mid="138610891" border="0" src="https://freight.cargo.site/w/631/i/bde420e3450f60b0c7dbaaa312a70a0118d5cc831d6287796e016f306fe97210/LT-in-action.png" /> <img width="876" height="635" width_o="876" height_o="635" data-src="https://freight.cargo.site/t/original/i/cbf1022484265e4f915d59a5879710476a407defb437461085bdb5af60d570de/Mor.png" data-mid="138561166" border="0" src="https://freight.cargo.site/w/876/i/cbf1022484265e4f915d59a5879710476a407defb437461085bdb5af60d570de/Mor.png" /> Google Innovation Series Highlighting the human side of technology, we launched Google’s new series on innovation was in late 2021. Through interviews, video, and editorial content, we were able to get candid, personal, and surprising persectives from both the Google employees who created breakthroughs in human tech, as well as the numerous individuals and volunteers outside of Google who helped make them a reality.&nbsp; Role: lead writer, editor, thought leadership, interviews and research <img width="1144" height="818" width_o="1144" height_o="818" data-src="https://freight.cargo.site/t/original/i/1f6cfc8d7afc7ebfd038f7ed07fbcef518b4f6e458e4c67e7996cd8a435cd2ba/wildfires_HL.png" data-mid="138561160" border="0" alt="The team and tech behind wildfire boundary mapping" data-caption="&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;https://about.google/stories/wildfire-safety-innovation/&quot;&gt;The team and tech behind wildfire boundary mapping&lt;/a&gt;" src="https://freight.cargo.site/w/1000/i/1f6cfc8d7afc7ebfd038f7ed07fbcef518b4f6e458e4c67e7996cd8a435cd2ba/wildfires_HL.png" /> <img width="1193" height="846" width_o="1193" height_o="846" data-src="https://freight.cargo.site/t/original/i/76324cafdafc510345a1a22e75d5d3808d26e8de4b308ca9da0789b8d956048b/LT_HL.png" data-mid="138561157" border="0" alt="The journey of Live Transcribe" data-caption="&lt;a rel=&quot;nofollow&quot; target=&quot;_blank&quot; href=&quot;https://about.google/stories/making-conversation-more-accessible-with-live-transcribe/&quot;&gt;The journey of Live Transcribe&lt;/a&gt;" src="https://freight.cargo.site/w/1000/i/76324cafdafc510345a1a22e75d5d3808d26e8de4b308ca9da0789b8d956048b/LT_HL.png" /> https://urbansbice.com/Google-One Sun, 03 Apr 2022 08:45:45 +0000 urbansbice https://urbansbice.com/Google-One <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1bf21645ce7362b805408fdceb4c920fb81463721d987d52f6dace52dfeb6330/google-one-with-illus.png" data-mid="138631146" border="0" src="https://freight.cargo.site/w/1000/i/1bf21645ce7362b805408fdceb4c920fb81463721d987d52f6dace52dfeb6330/google-one-with-illus.png" /> <img width="1618" height="594" width_o="1618" height_o="594" data-src="https://freight.cargo.site/t/original/i/68d07c385e16123f83e9a2db1f9f14248ba79f65f1493d0b8e8243025dc62769/Google-One_header-img.png" data-mid="138486145" border="0" src="https://freight.cargo.site/w/1000/i/68d07c385e16123f83e9a2db1f9f14248ba79f65f1493d0b8e8243025dc62769/Google-One_header-img.png" /> <img width="1620" height="1198" width_o="1620" height_o="1198" data-src="https://freight.cargo.site/t/original/i/aaadfab2cfc37ed1ae94cd0e361d834a3ae59e7eaa1444c0ad69ec1ae81051e2/G1_copy1.png" data-mid="138486144" border="0" src="https://freight.cargo.site/w/1000/i/aaadfab2cfc37ed1ae94cd0e361d834a3ae59e7eaa1444c0ad69ec1ae81051e2/G1_copy1.png" /> <img width="1620" height="1088" width_o="1620" height_o="1088" data-src="https://freight.cargo.site/t/original/i/389932398e57b74f0bab2f7f03f320ea4b7d830585a34337f87d96d78ce5d34b/G1_copy3.png" data-mid="138486142" border="0" src="https://freight.cargo.site/w/1000/i/389932398e57b74f0bab2f7f03f320ea4b7d830585a34337f87d96d78ce5d34b/G1_copy3.png" /> <img width="1620" height="1088" width_o="1620" height_o="1088" data-src="https://freight.cargo.site/t/original/i/8fcc841c4cf06863e41e0826ad067e9467ece90c4278662067442eb05730fd7b/G1_copy4.png" data-mid="138486141" border="0" src="https://freight.cargo.site/w/1000/i/8fcc841c4cf06863e41e0826ad067e9467ece90c4278662067442eb05730fd7b/G1_copy4.png" /> <img width="1620" height="1280" width_o="1620" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3c4976ae9712524cd24135eb2b278db03ca5ebc2e09104da52dd59d1b31acdd0/G1_copy6.png" data-mid="138486138" border="0" src="https://freight.cargo.site/w/1000/i/3c4976ae9712524cd24135eb2b278db03ca5ebc2e09104da52dd59d1b31acdd0/G1_copy6.png" /> <img width="1620" height="1280" width_o="1620" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8b6c2ef61dc5d830ac18117495dc2fe958f2f68869f9a58880bb1c59cab11c62/G1_copy5.png" data-mid="138486140" border="0" src="https://freight.cargo.site/w/1000/i/8b6c2ef61dc5d830ac18117495dc2fe958f2f68869f9a58880bb1c59cab11c62/G1_copy5.png" /> Google One App and ServiceGoogle One is a subscription offering for premium experiences anchored around high-touch customer support, expanded cloud storage and exclusive premium content. Role: Lead writer, product naming, positioning, product usage and design guides, and go-to-market messaging for website, blog, email and social. https://urbansbice.com/Google-Stories-Veteran-s-Day-2019 Wed, 01 Sep 2021 16:52:47 +0000 urbansbice https://urbansbice.com/Google-Stories-Veteran-s-Day-2019 <img width="2057" height="948" width_o="2057" height_o="948" data-src="https://freight.cargo.site/t/original/i/c1cbae96c217e6a61c638a28261fa451fde12dadda1beb78216eb7c360ef5358/vets-day-splash2.png" data-mid="137095293" border="0" src="https://freight.cargo.site/w/1000/i/c1cbae96c217e6a61c638a28261fa451fde12dadda1beb78216eb7c360ef5358/vets-day-splash2.png" /> Google Stories For Veteran's Day 2019 we wanted to write a piece for Google's About/Stories page that would reflect more than simply the traditional "thanks to our service people" sentiments that are so common around the holiday. We thought it might be interesting and informative to highlight veterans (including veterans we've hired) and tell their stories. Something more than what they've done during their period of service, but what they've achieved, developed, and built since their transition from the service. Interesting prospects indeed, since many have built companies of their own and provided valuable guidance to veterans and non-veterans alike. Role: Lead writer (editorial), Interviewer, Google home page promotion, Keyword blog post (editor) https://urbansbice.com/Parenting-1-01-A-Moment-in-Search Thu, 02 Sep 2021 19:12:57 +0000 urbansbice https://urbansbice.com/Parenting-1-01-A-Moment-in-Search A Moment in Search StoriesWe celebrated Mother’s Day 2019 by launching the new Moments in Search film, Parenting 1:01. Coupled with the Google Keyword editorial I wrote, the stories highlight Google Trends data that reveal that every night around 1am, searches for "how to help my child" peak. The campaign was promoted through the Google homepage, PR, social and paid media, and a global CTA on Google Search. It was also repurposed on Father’s Day, International Children’s Day, and Parents Day.Role: Writer/editor, script and sequence support