Google Inclusive Marketing guidelines
All In is Google's inclusive marketing toolkit. Written in partnership with key industry bodies 4A’s, ANA, Ad Council and others, this toolkit includes the full breadth of resources Google Marketing has compiled over the past several years to improve representation and belonging in our work.
Truly an honor to have been able to collaborate with others on work that will hopefully set new precedents for our field.
Winner, Anthem Awards Gold 2022
All In is Google's inclusive marketing toolkit. Written in partnership with key industry bodies 4A’s, ANA, Ad Council and others, this toolkit includes the full breadth of resources Google Marketing has compiled over the past several years to improve representation and belonging in our work.
Truly an honor to have been able to collaborate with others on work that will hopefully set new precedents for our field.
Winner, Anthem Awards Gold 2022
Role: Supporting writer/editor
Be Internet Awesome/Interland
What began as a nearly skunkworks project evolved into a powerful tool for teaching internet literacy and online citizenship to kids. As BIA expanded its reach, I wrote Interland game updates, new curriculum content for educators, and refreshed website content and copy. The site allowed for BIA expansion into overseas markets, specifically the pan-LatAm region, earning the program a Congressional Certificate of Recognition for BIA’s Spanish launch.
Role: Writer/ editor, BIA program enhancements, Educator teaching tools and guides
What began as a nearly skunkworks project evolved into a powerful tool for teaching internet literacy and online citizenship to kids. As BIA expanded its reach, I wrote Interland game updates, new curriculum content for educators, and refreshed website content and copy. The site allowed for BIA expansion into overseas markets, specifically the pan-LatAm region, earning the program a Congressional Certificate of Recognition for BIA’s Spanish launch.
Role: Writer/ editor, BIA program enhancements, Educator teaching tools and guides
Code with Google
Google’s Made with Code program needed a revamp. The program was popular and growing, byt many people associated with a program that was aimed only at girls and young women. From this, we launched a new computer science brand - Code with Google - positioned around and reinforcing our strong commitment to closing equity gaps in computer science education.
Role: copywriting, educator materials author, positioning and messaging
Google’s Made with Code program needed a revamp. The program was popular and growing, byt many people associated with a program that was aimed only at girls and young women. From this, we launched a new computer science brand - Code with Google - positioned around and reinforcing our strong commitment to closing equity gaps in computer science education.
Role: copywriting, educator materials author, positioning and messaging
Google Innovation Series
Highlighting the human side of technology, we launched Google’s new series on innovation was in late 2021. Through interviews, video, and editorial content, we were able to get candid, personal, and surprising persectives from both the Google employees who created breakthroughs in human tech, as well as the numerous individuals and volunteers outside of Google who helped make them a reality.
Role: lead writer, editor, thought leadership, interviews and research
Highlighting the human side of technology, we launched Google’s new series on innovation was in late 2021. Through interviews, video, and editorial content, we were able to get candid, personal, and surprising persectives from both the Google employees who created breakthroughs in human tech, as well as the numerous individuals and volunteers outside of Google who helped make them a reality.
Role: lead writer, editor, thought leadership, interviews and research
Google One App and Service
Google One is a subscription offering for premium experiences anchored around high-touch customer support, expanded cloud storage and exclusive premium content.
Role: Lead writer, product naming, positioning, product usage and design guides, and go-to-market messaging for website, blog, email and social.
Google One is a subscription offering for premium experiences anchored around high-touch customer support, expanded cloud storage and exclusive premium content.
Role: Lead writer, product naming, positioning, product usage and design guides, and go-to-market messaging for website, blog, email and social.