AECOM
What started as a seemingly “basic” logo exploration exercise rapidly became a full-blown complete re-brand for the company as the team’s strategic vision for uniting AECOM took hold. I managed the project details of logo redesign, brand architecture, print collateral system, two annual reports, embroidered merchandise, image rights acquisition, and voice talent for their internal launch video.
Awards
T&T Award, Best “Total” Brand: Corporate, Retail or Service, AECOM
Klamath Gold Award (Highest Tier)
Internal award/recognition of an individual who has “gone above and beyond” in role/duties.
What started as a seemingly “basic” logo exploration exercise rapidly became a full-blown complete re-brand for the company as the team’s strategic vision for uniting AECOM took hold. I managed the project details of logo redesign, brand architecture, print collateral system, two annual reports, embroidered merchandise, image rights acquisition, and voice talent for their internal launch video.
Awards
T&T Award, Best “Total” Brand: Corporate, Retail or Service, AECOM
Klamath Gold Award (Highest Tier)
Internal award/recognition of an individual who has “gone above and beyond” in role/duties.
Alternative Olympics/Google Trends
We’re all familiar with the major countries in the Olympics standings… but if all things were equal, who would be polishing the gold? This was a fun interactive module within our Olympics Trends page that helped visualize a more level playing field using Google Search smarts.
Role: Lead writer
Press:
Tech Crunch: “Google rolls out Search Trends hub for the Olympics”
We’re all familiar with the major countries in the Olympics standings… but if all things were equal, who would be polishing the gold? This was a fun interactive module within our Olympics Trends page that helped visualize a more level playing field using Google Search smarts.
Role: Lead writer
Press:
Tech Crunch: “Google rolls out Search Trends hub for the Olympics”
Bardot
Advanced Ice Cream Technologies made great ice cream, but wanted to push the envelope a bit. With all of the trending craze in gourmet cupcakes, they wondered: could the same thing be done with an ice cream bar? The Landor team picked up the gauntlet. And ran like hell with it.
I handled the storytelling, voice, and naming of the product.
Awards
Cannes Bronze Lion
Clio, Silver (Corporate Identity)
D&AD
Brand New
The One Show
Under Consideration
I handled the storytelling, voice, and naming of the product.
Awards
Cannes Bronze Lion
Clio, Silver (Corporate Identity)
D&AD
Brand New
The One Show
Under Consideration
Mapping the Favelas
In 2016, the Rio Olympics were upon us all. As everyone turned their focus to the world’s most well-known athletes, a small team of us turned our focus to an aspect of Rio that many don’t know about: the unmapped world of the favelas.
With the help of Google’s Maps, Arts & Culture, and Brand Studio teams, human rights group Afroreggae mapped the favelas using mopeds, scooters, and bikes. While the Maps team brought that area data to life, A&C converted the footage into a 360º Cardboard experience, and we helped get the word out with a microsite and an editorial feature in the NYT Sunday Magazine
Role: Writer, 360º Cardboard experience (Intro), Supporting copy NYT Sunday Magazine
In 2016, the Rio Olympics were upon us all. As everyone turned their focus to the world’s most well-known athletes, a small team of us turned our focus to an aspect of Rio that many don’t know about: the unmapped world of the favelas.
With the help of Google’s Maps, Arts & Culture, and Brand Studio teams, human rights group Afroreggae mapped the favelas using mopeds, scooters, and bikes. While the Maps team brought that area data to life, A&C converted the footage into a 360º Cardboard experience, and we helped get the word out with a microsite and an editorial feature in the NYT Sunday Magazine
Role: Writer, 360º Cardboard experience (Intro), Supporting copy NYT Sunday Magazine
Numbers
– At the time of launch, over 1.4MM people engaged with the site g.co/beyondthemap
– Visitors averaged 2:22 minutes on site, engaging with 4+ experiences per session, getting the full intro video and a good chunk of great 360º content
– Over 1.35MM video views on YouTube
Press
CNN interview (opens in new window)
Bloomberg "Google wants invite you on a walking tour of Rio's slums":
Huffington Post highlights “Ta No Mapa”
Smithsonian magazine, “Mapping Rio’s Favelas“
– At the time of launch, over 1.4MM people engaged with the site g.co/beyondthemap
– Visitors averaged 2:22 minutes on site, engaging with 4+ experiences per session, getting the full intro video and a good chunk of great 360º content
– Over 1.35MM video views on YouTube
Press
CNN interview (opens in new window)
Bloomberg "Google wants invite you on a walking tour of Rio's slums":
Huffington Post highlights “Ta No Mapa”
Smithsonian magazine, “Mapping Rio’s Favelas“
Children's Creativity Museum (fka Zeum)
What began as a very small brand strategy consultation for me turned into an immensely fun project that helped transform this children's "learning museum" (yawn) into a kid's "creativity hackerspace" (yay!)
We renamed the museum to be more descriptive of the facility's mission, and created a set of quirky, fun characters to add a bit of whimsy and delight to the brand. I named and created "backstories" for each of the characters, developed the GTM strategy, tagline, and brand (re)positioning to be more aligned with today's digital learning imperatives.
Visit the Creativity Critters here.
We renamed the museum to be more descriptive of the facility's mission, and created a set of quirky, fun characters to add a bit of whimsy and delight to the brand. I named and created "backstories" for each of the characters, developed the GTM strategy, tagline, and brand (re)positioning to be more aligned with today's digital learning imperatives.
Visit the Creativity Critters here.